Studio

Studio: Create Your Outreach Sequence

Studio is where you design your outreach content & sequence (connection request + follow-up messages) before using it in a campaign. This guide walks through the sections & how to generate a sequence.

What Studio is for

  • Set tone & writing style (Professional, Consultative, Friendly, Direct; message length; signature).
  • Add products so the AI can personalize messages.
  • Define target persona & tone examples so the AI matches your voice.
  • Set personalization waterfall (order in which the AI uses profile data).
  • Choose how many steps your sequence has (e.g. 3 or 4); step 1 is always the connection request.
  • Optionally add a compliance disclaimer.
  • Generate a sequence (connection request + follow-ups) that you can use in the Campaign Builder.

Studio does not send messages by itself; you use the generated sequence (or a saved style) when you create & launch a campaign.

Sections (in order)

1. Tone Examples (Writing style)

  • Tone – Professional, Consultative, Friendly, or Direct.
  • Message length – Short, Medium, or Long.
  • Signature – How you sign off (e.g. name, title, company). You can leave it blank to use your profile default.

2. Product Library

  • Add products or services you sell. The AI uses these to personalize messages (e.g. “our platform,” “this service”).
  • Click Add Product & either type a custom product/description or pick a quick option (e.g. Software Platform, Consulting Services).

3. Target Persona

  • Describe who you’re reaching out to (roles, industries, company types). The AI uses this to tailor the sequence.

4. Writing Style Examples

  • Add example phrases that sound like you. The AI uses these to keep generated messages consistent with your voice.

5. Personalization Waterfall

  • Set the priority order for how the AI uses prospect data (e.g. Engagement first, then Profile Summary, Job Description, Job Title). You can drag to reorder.

6. Sequence Steps

  • Choose how many steps (e.g. 3 or 4). Step 1 is always the connection request; the rest are follow-up messages (e.g. 1–3 days later).

7. Compliance

  • Optionally add a compliance disclaimer. Many teams leave this blank for a more natural tone.

Generate your sequence

  1. Fill in at least Tone Examples & Product Library (and optionally persona, tone examples, waterfall, steps, compliance).
  2. In the Live Preview area, click Generate (or Generate Sequence).
  3. The AI generates a sequence: connection request + follow-up messages. You can edit the preview & Copy or Save to Style Library.
  4. When you create a campaign (Deskflow AI or Templated), you can use this sequence (or a saved style) in the Campaign Builder.

Using your sequence in a campaign

  • In the Campaign Builder, your latest Studio sequence (or a chosen style) is loaded as the default steps: Connection Request (step 1) → Wait X days → Follow Up 1 → (optional more steps).
  • You can edit each step (message text or leave blank to generate) & add/remove steps before launching.
  • See Campaigns for creating & launching campaigns.

Save to Style Library

  • After generating (or editing) a sequence, you can Save to Style Library & give it a name. You can then choose that style when creating campaigns so you don’t have to regenerate every time.

For concepts (sequences, campaigns, personalization), see Concepts.

Prospects & SearchCampaigns