Studio

Studio: Create Your Outreach Sequence

Studio is where you design your outreach content and sequence (connection request + follow-up messages) before using it in a campaign. This guide walks through the sections and how to generate a sequence.

What Studio is for

  • Set tone and writing style (Professional, Consultative, Friendly, Direct; message length; signature).
  • Add products so the AI can personalize messages.
  • Define target persona and tone examples so the AI matches your voice.
  • Set personalization waterfall (order in which the AI uses profile data).
  • Choose how many steps your sequence has (e.g. 3 or 4); step 1 is always the connection request.
  • Optionally add a compliance disclaimer.
  • Generate a sequence (connection request + follow-ups) that you can use in the Campaign Builder.

Studio does not send messages by itself; you use the generated sequence (or a saved style) when you create and launch a campaign.

Sections (in order)

1. Tone Examples (Writing style)

  • Tone – Professional, Consultative, Friendly, or Direct.
  • Message length – Short, Medium, or Long.
  • Signature – How you sign off (e.g. name, title, company). You can leave it blank to use your profile default.

2. Product Library

  • Add products or services you sell. The AI uses these to personalize messages (e.g. “our platform,” “this service”).
  • Click Add Product and either type a custom product/description or pick a quick option (e.g. Software Platform, Consulting Services).

3. Target Persona

  • Describe who you’re reaching out to (roles, industries, company types). The AI uses this to tailor the sequence.

4. Writing Style Examples

  • Add example phrases that sound like you. The AI uses these to keep generated messages consistent with your voice.

5. Personalization Waterfall

  • Set the priority order for how the AI uses prospect data (e.g. Engagement first, then Profile Summary, Job Description, Job Title). You can drag to reorder.

6. Sequence Steps

  • Choose how many steps (e.g. 3 or 4). Step 1 is always the connection request; the rest are follow-up messages (e.g. 1–3 days later).

7. Compliance

  • Optionally add a compliance disclaimer. Many teams leave this blank for a more natural tone.

Generate your sequence

  1. Fill in at least Tone Examples and Product Library (and optionally persona, tone examples, waterfall, steps, compliance).
  2. In the Live Preview area, click Generate (or Generate Sequence).
  3. The AI generates a sequence: connection request + follow-up messages. You can edit the preview and Copy or Save to Style Library.
  4. When you create a campaign (Deskflow AI or Templated), you can use this sequence (or a saved style) in the Campaign Builder.

Using your sequence in a campaign

  • In the Campaign Builder, your latest Studio sequence (or a chosen style) is loaded as the default steps: Connection Request (step 1) → Wait X days → Follow Up 1 → (optional more steps).
  • You can edit each step (message text or leave blank to generate) and add/remove steps before launching.
  • See Campaigns for creating and launching campaigns.

Save to Style Library

  • After generating (or editing) a sequence, you can Save to Style Library and give it a name. You can then choose that style when creating campaigns so you don’t have to regenerate every time.

For concepts (sequences, campaigns, personalization), see Concepts.

Prospects & SearchCampaigns